Attorney Misconceptions of Advertising

What are the biggest misconceptions about advertising among estate planning attorneys? Does it work? Is it a waste of time and money? What’s the difference between marketing and sales? How do you distinguish yourself when you advertise? In this episode, find out what Practice Development Experts Craig Hersch and Patrick Carlson think about advertising to […]

Pre-Disposed, Pre-Interested, Pre-Motivated, Pre-Qualified

Filtering your clients is no easy task.  How do you get clients in the door that you know are ready for your services and aren’t just tire kickers or attorney shopping? Using renowned marketing expert Joe Polish’s concept of having a client or customer who is pre-disposed, pre-interested, pre-motivated, and pre-qualified, Craig and Patrick discuss […]