Pre-Disposed, Pre-Interested, Pre-Motivated, Pre-Qualified

Filtering your clients is no easy task.  How do you get clients in the door that you know are ready for your services and aren’t just tire kickers or attorney shopping? Using renowned marketing expert Joe Polish’s concept of having a client or customer who is pre-disposed, pre-interested, pre-motivated, and pre-qualified, Craig and Patrick discuss how to develop content that filters your clients for you.

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