Do you ever have clients asking the same questions over and over again? Do they want their information directly from and immediately rather than waiting or having a team member assist them? Perhaps they just don’t have time to make a call or want to ask a question in the middle of the night and […]
Monthly Archives: December 2017
What is a sales funnel and why is that important to estate planning? Find out what process you should develop to find prospective clients, educate them prior to their first consultation, and how to engage a completely willing new client without having them make big leaps to the full commitment when they’re not ready.
Finding your perfect client can be challenging. Push-back and resistance almost seem like part of the job when you’re accepting all business that walks in your door. Craig Hersch and Patrick Carlson discuss their take on how to deal with difficult clients by transforming them into A+ clients and how to get clients that are […]
Even small and solo practitioners need some help. Practicing with a qualified team of professionals that fully support you and your business can be an obstacle for many of today’s estate planning attorneys. They face the ideas of rising costs and overhead, where to find a qualified individual, and how to go about interviewing and […]
What are the biggest misconceptions about advertising among estate planning attorneys? Does it work? Is it a waste of time and money? What’s the difference between marketing and sales? How do you distinguish yourself when you advertise? In this episode, find out what Practice Development Experts Craig Hersch and Patrick Carlson think about advertising to […]
Filtering your clients is no easy task. How do you get clients in the door that you know are ready for your services and aren’t just tire kickers or attorney shopping? Using renowned marketing expert Joe Polish’s concept of having a client or customer who is pre-disposed, pre-interested, pre-motivated, and pre-qualified, Craig and Patrick discuss […]
Today’s small and solo estate planning practices face the challenges of commoditization, automated online document preparation, and how to distinguish themselves in an increasingly competitive marketplace. Practice Development Experts Craig R. Hersch and Patrick Carlson provide valuable insight into these issues, and the mindsets necessary to overcome them.